“What I want to do is to lie on the beach on a sunny warm day and sell my creations through Instagram. My terms are 100% payment pre order, a 21-day wait for production, paid shipment, and 2 sizes to choose from. I don’t really care about anything else, I really don’t… I can’t even imagine having a factory or anything like that … I’d rather spend my time thinking of new designs.”
I like that attitude. Very Ukrainian. Vita rarely gives any interviews because she says she doesn’t need all the praise and promotion. She also states that she sees no reason in telling people about her daily routine and what she eats for breakfest.
Mrs. Vita, 44 years old, is the proof that one can be incredibly successful without any marketing or PR.
She quickly became the the rising star in the Fashion scene and her constantly sold out fashion line ‘Vyshyvanka by Vita Kin’ attracks fans like Fashion icon Ana Del Russo,Miroslava Duma and Man Repeller’s Leandra.
The embroideredd tunics and dresses that she calls Vyshyvankas are simply stunning.
A Vyshyvanka is a traditional Ukrainian embroidered shirt that is usually made of linen. The region-specific patterns symbolize the connection between the generations and is passed from family to family. Vita says she is “..inspired by the fading traditions and techniques of various ancient cultures for making and decorating clothing. Embroidery, macramé and appliqué are my passion.”
Her designs that are full of bright geometric patterns and fringing are not seasonal designs but rather created by inspiration. Vita says she is “..inspired by the fading traditions and techniques of various ancient cultures for making and decorating clothing. Embroidery, macramé and appliqué are my passion.”
Vita’s modern approach to this priceless treasure reflects her passion for both style and her cultural heritage.
Ukrainian girls in the traditional clothing
Vita in one of her own designs
Embroidered Jumpsuit from her line
Leandra from Manrepeller with Vita Kin
Russian fashion editor Mira Duma in a Vyshyvanka by Vita Kin coat
Anna Dello Russo editor-at-large and creative consultant for Vogue Japan
in a Vyshyvanka by Vita Kin dress
To follow Vita on Instagramm:
Go have a look! I promise you it’s worth it!